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Wisconsin Deceptive Trade Practices Laws


Explanation of Chart and More Information on Deceptive Trade Practices

Uniform Deceptive Trade Practices Act AdoptedNo; Wisconsin Consumer Act (§§421 to 427)
False Advertising ForbiddenYes (§423.301)
Who May Bring SuitClass actions; individuals; administrator (§426.110)
Remedies AvailableCustomer entitled to retain goods received without obligation to pay and recover any sums paid to merchant (§425.305); fine up to $2,000 (§425.401); injunction, attorney's fees (§426.110)
Auto Odometer Tampering ForbiddenYes (§347.415) up to $5,000 fine and/or up to 12 months in county jail (§347.50)

Note: State laws are constantly changing -- contact an attorney or conduct your own legal research to verify the state law(s) you are researching.

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